You may have noticed the increase in the number of players in the Indian cricket team proudly sporting the Ceat Cricket Bat.
It is a brand
now very strongly associated with star India opener Rohit Sharma. In 2015-16,
Rohit made the switch from Adidas to CEAT. In that time, Rohit has amassed huge
runs in limited overs cricket, and has now made a magnificent start to life as
a Test opener in India’s 3-0 Test series win against South Africa.
CEAT-Rohit Sharma Brand
Association in a nutshell
CEAT, a flagship
company of RPG-Enterprises, is one of India’s leading tyre manufacturers, with
a strong presence globally. To further boost brand awareness and association,
CEAT have embarked on a successful, long-term partnership with superstar Rohit
Sharma.
Rohit, one of
India’s greatest limited-overs batsmen, has been a proud user of the bat for
nearly four years. In addition to the CEAT brand being visible every time Rohit
bats, the exponential rise of social media and video content has meant that
cricket fans just can’t escape the blue, white and orange colours that is the
CEAT logo.
In late 2018,
CEAT extended their partnership with Rohit for a further three years as the
partnership has reaped rewards for both parties.
Players who use the CEAT bat brand
Now, CEAT have
leveraged their partnership with Rohit Sharma, partnering with a number of
other Indian cricketers. AjinkyaRahane and Harmanpreet Kaur are two
high-profile, experienced cricketers who now proudly use the brand. However,
CEAT have also strategically partnered with a number of up-and-coming stars,
too:Mayank Agarwal, Ishan Kishan and Shubman Gill.
Players who use
the CEAT Bat:
·
Rohit Sharma
·
AjinkyaRahane
·
Mayank Agarwal
·
Shubman Gill
·
Ishan Kishan
·
Harmanpreet Kaur
Benefits of CEAT Cricket Bats
From the Marvel English
Willow Bat to the Hitman Rohit
Sharma, CEAT bats are well known for its quality. Also:
·
Players with different budgets can look at owning a CEAT bat.
·
CEAT bats have fantastic, thick edges that support big
strokeplay.
·
Enjoy excellent pickup thanks to lightweight bats with strong
power.
·
Clean, aesthetic look and feel.
·
Use a brand many stars are using!